Cheesemas Burger Campaign
Client
Burger King
Year
29/11/2022
Burger King was set to launch their cheesiest Christmas burger in 2022. Loaded with a cheesy ring, this burger was set to blow your taste buds out of this world.
Enter the
Land of Cheesemas
The idea:
We transported our BK fans to the Metaverse, our magical Land of Cheesemas. Laced with easter eggs and hidden promos, Singapore got to snag a delicious deal and get up and close with our seasonal burger.
Campaign Collaterals
30s Spot: Ditching a physical shoot altogether, our metaverse was the backdrop to fantastical storytelling on the making of our burger.
In-store Key Visual
CAMPAIGN RESULTS