Singapore’s National
COVID-19 Vaccination Drive
The Ministry of Health Singapore had a mission to get the entire nation vaccinated so as to loosen COVID-19 lockdown measures and get its economy back up to speed. The #IGotMyShot campaign was in full force however, the public voiced strong concerns against the new and untested vaccine and its unknown side effects. Our job was to assure them that the Ministry of Health vetted these vaccines in Singapore’s three main languages; Chinese, Malay and Tamil.
Client
Ministry of Health Singapore
Year
2021
The idea:
Our shot at a healthier nation
With fun, tongue-in-cheek dialogue, this informercial debunks some of the myths and concerns around the vaccine.