Tokyo 2020 Olympic Spending
As the 2020 Tokyo Olympics approached, DBS, Singapore’s #1 bank wanted to reward their highest spenders with free tickets to the most anticipated event.
Our job was to encourage our customers to work towards this ungettable get with more card spending.
Client
DBS Singapore
The idea:
World Champion Shoppers
Meet the hard-working spenders, every swipe and tap bringing them closer to their ultimate dream, the Tokyo 2020 Olympics.
The Determined Deal Finder
The Miles Marathoner
Please note: This campaign did not air due to the COVID-19 pandemic.