Finswimming Campaign
The brief:
With a short history in Singapore, the Finswimming Association of Singapore needed new blood but faced problems recruiting, against its popular older brother, swimming.
The Ministry of Culture, Community and Youth of Singapore wanted to help bring light to this up-and-coming sport with an engaging short video for social platforms.
Client
Ministry of Culture, Community and Youth Singapore
Year
2020
The idea:
A deep-dive into Finswimming with Lucas Chew
Working closely with SEA medalist Lucas Chew, we followed a day in his life to learn more about what it takes to be a finswimming champion.
CAMPAIGN RESULTS