NEA:
Clean Public Toilets Campaign
The brief:
The National Environment Agency wanted to ensure their public toilets were maintained well by the public by teaching them basic toilet hygiene.
The idea:
Toilet Horrors
Challenged with the task of educating Singapore with the 4 key clean toilet habits, we brought to life toilet ghouls and creepy creatures that would scare bad toilet habits out of anyone.
Campaign Amplification
Multi-language Key Visual
On-Ground Activation
To amplify slogan stickiness, we went down to the heartlands of Singapore and activated a “not-so-clean” escape room. Now the public could come head-to-head with the toilet horrors and learn how to fight them.
Influencer Collaboration
We worked with influencers that represent Singapore’s three main languages to ensure the message of good toilet hygiene reaches every corner of the island.